Ted Baker Stepped Up Tiles

Ted Baker is a name that is synonymous with style and clothing, however, the reason Ted expanded into tiles is an interesting one. It was during a brief sojourn to Europe that Ted got all fired up after stumbling across a strikingly stylish house finished entirely with decorative tiles. From floor to ceiling, every inch was covered in the finest ceramics; even the furniture and oven were adorned with intricate mosaic, with a place for everything and everything in its place. “Isn’t it funny,” thought Ted, “how a small piece makes all the difference?”